Sales Fundamentals

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. There are sales fundamentals, that when used properly will lead to closing the deal.

Understanding the Talk

We will be looking at the types of sales, common sales approaches, and common sales terminology.

Like any profession, sales has its own special vocabulary. There’s nothing particularly difficult about the language of sales. Mastering it just takes a little study and practice. Knowing the language will make you feel more confident and prepared to start selling.

Getting Prepared to Make the Call

Preparing to make a call begins with learning about your client — specifically, what your client needs, and how you can meet those needs. Before you even pick up the phone you need to have a clear impression of how not only you’re opening, but the following few stages of the conversation are going to go.

In preparing this way you will be able to anticipate various reactions from the potential customer – enthusiasm, caution, reluctance etc. – and tailor your responses to their questions or expressions of reluctance. This will ensure that you can mold your selling tactics to get the best results time and again.

As a salesperson, you will be required to make many phone calls to potential customers, whether they are “cold calls” or “warm”. The object of the calls will be to try and get a sales agreement in place as soon as possible, so you need to get as many facts nailed down as possible. Having a pen and paper nearby is obviously handy, and you should then decide on a strategy for going forward with the call. The more you know about the person to whom you are speaking, the nature of their business, and what you can do for them, the better for any eventual sales pitch.

The Sales Fundamentals Course will give you a basic sales process, plus some basic sales tools, that you can use to seal the deal, no matter what the size of the sale. You will become more confident, handle objections, and learn how to be a great closer.

Course Objectives:

• Understand the language of sales
• Prepare for a sales opportunity
• Begin the discussion on the right foot
• Make an effective pitch
• Handle objections
• Seal the deal
• Follow up on sales
• Set sales goals
• Manage sales data
• Use a prospect board