Media And Public Relations
. In this course, you will gain knowledge needed to manage effectively, your image and value, by forming solid networks through strategic communication planning using media and public relations. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.
Networking for Success
Networking through media and public relations is an effective way to promote your value through those around you. Understanding the basic mechanics of networking will increase your success in delivering the right message about yourself to others. In this module, you will learn how to create an effective introduction and how to make a great first impression.
Creating an Effective Introduction
The first two minutes of your conversation are when most people form their opinion of you. That is why an effective introduction is necessary when networking. In fact, you may only have a few minutes with that person in which to share with them who you are and what you do. In order to create a good and lasting impression use the MEETS technique to introducing yourself.
MEETS stands for the following:
- Make eye contact
- Emit a smile
- Engage in a handshake
- Tell them your name
- Share what you do and/or who you work for
Using these steps will ensure that your introduction gets your message across without taking too much time. Avoid talking too much at the beginning. Allow the other person to introduce themselves. You should engage the person you are meeting by asking for their information. Short effective introductions help to send a positive message about you.
Your goal is to introduce yourself, and within 30 seconds, share some relevant information about what you do. You should practice your introduction as if it were a short speech. The more you practice, the more comfortable you will be in the real setting.
- Network for success
- Manage “Meet and Greet” opportunities
- Dress for success
- Write effectively
- Set goals
- Manage media relations
- Plan issue and crisis communication
- Use social media
- Deliver effective employee communication