A good proposal doesn’t just outline what product or service you would like to create or deliver. It does so in such a way that the reader feels it is the only logical choice.
Proposals are a very unique type of business document. In this module, we will explore the process, as well as the most common types of proposals. Note that we only provide an overview of the four major types; there are many variations on these types, as well as more specialized categories.
What is a Proposal?
A proposal is primarily a sales pitch for a product or service that your company offers. It outlines a problem or opportunity that the client has and presents a product or service as a solution.
Proposals can be directed externally (to another organization) or internally (for example, to senior management, in order to gain support for a project or idea). In this course, we will focus on external proposals, but the principles can also be applied to internal proposals.
Proposals can also be solicited or unsolicited. Solicited proposals are written in response to a Request for Proposal (RFP) or Invitation for Proposal (IFP). Unsolicited proposals are those that the organization sends on its own in an attempt to gain new business
This course will take you through each step of the process, from understanding why you are writing a proposal; to gathering information; to writing and proofreading; through to creating the final, professional product.
- Identify the purpose of a proposal
- Identify different types
- Identify and perform the steps in the writing process
- Perform a needs analysis and write a goal statement
- Prepare a proposal outline
- Improve their writing skills with a variety of techniques
- Use appropriate resources and ghosting to build a strong case
- Add illustrations to their proposal
- Proofread and edit their proposal
- Add the finishing touches to create a professional-looking final product