Trade Show Staff Training
Being a part of a trade show can be a wise investment for any company. Trade Show Staff Training is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early.
Preparing for your trade show is no easy task and can take a good amount of planning and advanced groundwork. Not only do you need to plan for things such as supplies or travel arrangements, but the staff needs to be fully prepared and ready to greet customers. It is often helpful to create a checklist or manual that can help you make sure you have all of your bases covered.
Prepare for Physical Issues
Trade shows involve a lot more physical stamina than one would expect. While you may have chairs to sit on to take a break, the majority of the time you will be standing on your feet or pacing the front tables with customers. Employees need to be prepared for the physical strain a trade show can have on their bodies, such as body aches, muscle strains, and even plain exhaustion. When preparing for the show, review with your employees what they can expect.
Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!
- Recognize effective ways of preparing for a trade show
- Know essential points to setting up a booth
- Know the Dos and Don’ts behaviors during the show
- Acknowledge visitors and welcome them to the booth
- Engage potential customers and work towards a sale
- Wrap up the trade show and customer leads