Internet Marketing Fundamentals
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience. The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful techniques.
SWOT Analysis in Marketing
Successful internet marketing requires an internal and external analysis. Tools such as a SWOT analysis will determine the strengths, weaknesses, and opportunities, and threats that different organizations face. Strengths and weaknesses focus on the internal aspects of an organization, while opportunities and threats are external factors. Conducting a simple SWOT analysis will provide information that can guide the marketing campaign and increase its effectiveness.
Strength
Core competencies and competitive advantages are the strengths of a company. To put it simply, strengths are what the company does well. Strengths are internal to the organization, and they should be approached from the customers’ point of view for marketing purposes.
Market research is useful for finding strengths and other parts of a SWOT analysis. For example, low price points, excellent customer service, or quality merchandise are examples of different strengths that draw in customers. It is important to identify and build upon strengths so that you may use them effectively in your internet marketing campaigns.
This course will provide you with a great set of skills to market your business online. Content is king, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand how to promote your content.
Course Objectives:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
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